Student work analyzed, celebrated
Senior editor of Fortune, Ryan Bradley, sat in on a recent case competition held by Boston University School of Management, which hosted teams of MBA students from around the world. The teams pitched ideas for a company that they believed would revolutionize health care—and earn them $22,500, plus the support of the event’s two hosts, Merck and Microsoft, to launch their startup.
“Interested in seeing what bright MBAs-to-be were dreaming up as viable business solutions to different health care crises,” Bradley attended the competition, ultimately finding a theme within it: gamifying the system.
Bradley notes that the judges were not impressed by the gamification. However, a clear winner finally emerged, touted by the Fortune editor as “startlingly different” and a “tangible solution to a real problem.”