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Showing News Tagged Tobe Berkovitz

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September 6th, 2012

COM in the news: Late summer 2012

Advertising

COM professors sought for commentary recently include: Election 2012/Politics Tobe Berkovitz Associate Professor, Advertising Bloomberg, Michelle Obama Makes Personal Appeal in Convention Speech (9/5/12) The Hill, Biden to offer unique portrayal of Obama (9/3/12) The Hill, Dems arrive in Charlotte confident of Obama’s second-term chances (9/3/12) Bloomberg, Romney Heads to Louisiana on First Day as […]


February 7th, 2012

Super Bowl XLVI Ad Highlights

Advertising

Advertising Prof. Tobe Berkovitz discusses some of the advertisements from Super Bowl XLV. He praises Chrysler’s Halftime in America spot, which features Clint Eastwood, and H&M’s David Beckham ad.


January 9th, 2012

COM in the news: January 2012

Mass Communication

COM professors sought for commentary recently include: Judith Austin Associate Professor, Communication Boston Business Journal, Hill Holliday gears up to pitch BofA (1/20/12) Fred Bayles Associate Professor, Journalism International Business Times, Romney’s Health Care Views Different From Obama, Republicans Say: Poll (1/26/12) Tobe Berkovitz Associate Professor, Advertising The Hill, Confident Obama struts his stuff (1/26/12) […]


February 8th, 2011

Super Bowl XLV Ad Highlights

Advertising

Advertising professors Tobe Berkovitz and Sue Parenio discuss some of the advertisements from Super Bowl XLV. Both praised Volkswagen’s Beetle ad and agreed that Groupon’s effort missed the mark.


February 8th, 2011

Super Bowl XLV Ad Highlights

Advertising

Advertising professors Tobe Berkovitz and Sue Parenio discuss some of the advertisements from Super Bowl XLV. Both praised Volkswagen’s Beetle ad and agreed that Groupon’s effort missed the mark.