In commemoration of the Super Bowl’s 50th anniversary, Ad Age published a list of top 50 big game ads of all time. The list, cultivated by the editors, included professors Edward Boches and Doug Gould as #2 and #3, respectively. 2. Monster.com, “When I Grow Up.” “I want to claw my way up to middle… Read More
Tag: Super Bowl
Red Bull got a guy to jump out of a balloon 24 miles above the Earth, and millions streamed it on YouTube. Century 21 made a splash by listing fictional television drug kingpin Walter White’s house on Craigslist. And people all over the world dumped buckets of ice water on their heads to raise money… Read More
You’re not easily swayed. And your DVR has a well-worn fast-forward button. But every so often, you let your guard down. An ad slips through. The jingle turns into a weeklong earworm—whether you want it to or not. You usually grab brand ‘X’ in the store without thinking, but somehow brand ‘Y’ lands in your… Read More
Advertising Prof. Tobe Berkovitz discusses some of the advertisements from Super Bowl XLV. He praises Chrysler’s Halftime in America spot, which features Clint Eastwood, and H&M’s David Beckham ad.