Boston University’s Public Relations Student Society of America (PRSSA) chapter will host its fifth annual regional conference, PR Advanced: Be the Change on February 26, 2011 at the Boston University Photonics Center from 9:00 a.m. to 5:00 p.m. The theme of the conference is driving change in the public relations industry through personal and professional […]
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Freshmen away from home for the first time are finding new ways to stay in touch with their parents, using tools like Facebook and Skype. Could a plea from your mom to text more be far off? Video by Kate Brown.
Peter Shankman (CGS’92, COM’94), media entrepreneur and founder of Help a Reporter Out, a website that connects journalists and sources, sits down to talk about the role of social networking in our daily lives – and how it can lead to a job. For more on social networking, watch a panel led by Shankman speak […]
Don’t take refuge in a mall just yet — students who saw brain-hungry zombies groaning their way across campus on Oct. 28 should be advised that these were, in fact, actors promoting Undead End, a zombie radio drama on WTBU. BU Today looks at the creative (and delicious) minds behind the project: Orson Welles has […]
By Harold Burson (Hon. ’88) The founder and chairman of global communications firm Burson-Marsteller, on the past, present and future of the field he has influenced for 57 years. My greatest frustration as a lifelong public relations professional is that so many of my fellow professionals cannot define public relations in its totality. Otherwise, I […]
(Boston) – Boston University today announced that it has named Donald K. Wright the Harold Burson Professor and Chair in Public Relations. The appointment, effective for five years beginning September 1, 2010, was announced by Tom Fiedler, Dean of BU’s College of Communication (COM), who called Wright an internationally known professor, researcher and corporate communications […]