Tag: Public Relations

Grand prize for PR case study goes to COM students

Olivia Zed (‘19) and Sarah Dasher (‘19), graduate students in COM’s public relations program, together won the grand prize in April for their entry to the 2019 Case Study Competition in Corporate Communications sponsored by Arthur W. Page Society and the Institute for Public Relations. The case, “Dove: A Purpose-Driven Brand in A Crisis of… Read More

Meet Serena Bronda (’16) Emerging Media Studies Alum and #Girlboss

Meet Emerging Media Studies alum, Serena Bronda. Serena is #girlboss and PR queen who landed a job at Eataly Boston right out of the EMS program. Now transitioning to a career at a PR healthcare agency, she provides us with her advice about networking in Boston and the Emerging Media Studies program. Q: Where are you… Read More

Fighting Extremist Social Media with Social Media

For many troubled young people, the path to extremist groups like ISIS starts with the click of a mouse—a phenomenon that one BU class is trying to counter with its online campaign, SAVE: Standing against Violent Extremists. The campaign, created by the New Media and Public Relations class of Stephen Quigley, a College of Communication… Read More

COM Professor Ray Kotcher Inducted in Hall of Fame

Ray Kotcher (COM ’83), non-executive chairman of Ketchum and COM professor, is the 2016 inductee to the Page Society Hall of Fame. The ceremony was held on Sunday, September 11th in London and was apart of the 33rd Page Society Annual Conference. Ray Kotcher has worked for 32 years at Ketchum, serving as Global CEO for… Read More

PRLab Creates Award-Winning Campaign for Red Sox Foundation

During the 18-hour PRLab hosted event “PRoBono” COM students from the PRLab and ADLab created free PR/advertising campaigns for Boston-based nonprofits. The PRLab won first-place and received the “Best Community-Nonprofit Partnership” award for their work with the Red Sox Foundation. The PRLab initiated the Giving Tuesday campaign, consisting of social and video content. The campaign… Read More

COM Gets Top Ranking for Film and Public Relations

The College of Communication is ranked 13th for “Top 25 Best Film Schools in America” by the Hollywood Reporter. Here at COM, we strive to disrupt the status quo. Home to three alumna who are at the top of the Women in Entertainment Power 100 list, breaking gender barriers has distinguished us from other schools. “So many women in the audience,” said Bonnie Arnold (COM’78)… Read More

From Engineering to Public Relations: Kayla Zou’s path to COM

I was enthusiastic about photography, and when I was in college, I regularly posted pictures on my social media. During my sophomore year, a friend who was working for Samsung Mobilers, a global marketing program, asked me to join the program as a brand ambassador. I built up a five-person team, and started my first… Read More

Coming up at COM