Tag: PRlab

PRLab Creates Award-Winning Campaign for Red Sox Foundation

During the 18-hour PRLab hosted event “PRoBono” COM students from the PRLab and ADLab created free PR/advertising campaigns for Boston-based nonprofits. The PRLab won first-place and received the “Best Community-Nonprofit Partnership” award for their work with the Red Sox Foundation. The PRLab initiated the Giving Tuesday campaign, consisting of social and video content. The campaign… Read More

PRWeek singles out COM for training the next generation of PR pros

The future of public relations is bright, and according to a recent PRWeek column, a big reason for this industry optimism can be found in the halls of Boston University’s College of Communication. In his May 13 column “I have seen the future of PR — and it works” Editor-in-Chief Steve Barrett recalled a recent… Read More

From Engineering to Public Relations: Kayla Zou’s path to COM

I was enthusiastic about photography, and when I was in college, I regularly posted pictures on my social media. During my sophomore year, a friend who was working for Samsung Mobilers, a global marketing program, asked me to join the program as a brand ambassador. I built up a five-person team, and started my first… Read More

Coming up at COM