News & Events

Showing News Tagged CRC

Read all news

June 21st, 2012

Living with Television Now: Advances in Cultivation Theory and Research

Research

George Gerbner’s cultivation theory provides a framework for the analysis of relationships between television viewing and attitudes and beliefs about the world. Since the 1970s, cultivation analysis has been a lens through which to examine television’s contributions to conceptions of violence, sex roles, political attitudes and numerous other phenomena. Hundreds of studies during this time […]