Advertising Edward Boches Professor of the practice, Advertising Time, Selling Schadenfreude: Inside the World of ‘Prankvertising’ (2/20/14) Time, Charity’s Freezing Child Ad Is Profoundly Touching (2/22/14) John Carroll Assistant Professor, Mass Communication NPR’s “Here and Now,” The Super Bowl was a bust, but what about the ads?” (2/3/14) Business T. Barton Carter Chair, Department of […]
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Health Elizabeth Mehren Professor, Journalism Boston Globe, Parents overly involved in college students’ lives (11/09/13)WBUR “CommonHealth”, Marty Walsh’s Childhood Cancer: Curable Here, Not So Easy In Africa (11/12/13) Media Christopher Cakebread Master Lecturer Yahoo! Shine, Kmart Offends and Delights With Controversial Underwear Ad (11/19/13) Thomas Fiedler Dean, College of Communication Professor of the Practice, Journalism […]
Media Edward Boches Professor of the Practice, Advertising Boston Globe, Santander aims for US acceptance with a new media campaign (10/26/13) John Carroll Assistant Professor, Mass Communication NECN, Broadside: Mass. 5th Congressional primary ads (10/15/13)Brockton Enterprise News, 4 things to watch for in tonight’s Brockton mayoral debate (10/16/13)WBUR “Radio Boston”, Boston Mayor’s Race Has Few […]
Carolyn Clark, Associate Professor of advertising, was recently named one of the “Top 100 Women We ADmire” by the Boston Ad Club. The Women’s Leadership Forum, an event sponsored by the Ad Club, presented the list at this year’s event on March 21. The Ad Club invited its community to submit nominations for the “Top […]
The annual COM Blue Chip award is given to College of Communication seniors who are leaders at Boston University, the College of Communication or in the community. These students also have demonstrated talents in their area of interest, are involved in professional activities and have excelled academically. This year, the winners include a Redstone winner, […]
Advertising Prof. Tobe Berkovitz discusses some of the advertisements from Super Bowl XLV. He praises Chrysler’s Halftime in America spot, which features Clint Eastwood, and H&M’s David Beckham ad.
Advertising professors Tobe Berkovitz and Sue Parenio discuss some of the advertisements from Super Bowl XLV. Both praised Volkswagen’s Beetle ad and agreed that Groupon’s effort missed the mark.
On Dec. 9, student filmmakers Zainab Azeez, Goril Furu, Jeanne Herring, Peter Santana, Hao Wu and Janice Young won the Boston7DAYPSA competition, which challenged production teams to come up with public service announcements for local causes. The team, under the banner of Castle 4 Productions, won with an entry for the nonprofit North Charles Mental […]