• Title Senior Lecturer
  • Education BA, Smith College
    MA, University of Connecticut

A protégé of two legends in the market research field, Professor Danehy has conducted quantitative and qualitative research studies for client organizations, both nationally and internationally, for more than 20 years. She excels at managing large, multi-layered research projects, taking them from design to analysis for strategic application. She conducts public opinion research with diverse audiences, using targeted audience feedback to shape advertising, public relations and public policy strategies. Professor Danehy’s research has been instrumental in developing drug use preventions campaigns, increasing awareness around the dangers of distracted driving, including texting and driving, and decreasing the uninsured in Massachusetts. In addition, she has worked with large corporations, using public opinion research to create positive public images.

Professor Danehy obtained a bachelor of arts degree in political science from Smith College and holds a master of arts in public opinion research from the University of Connecticut. While getting her graduate degree, she worked under the direction and supervision of Burns Roper of the Roper Organization and Dr. Everett Ladd, another leading expert in the field of public opinion research.

Professor Danehy teaches CM 722: Communication Research in the College of Communcation at Boston University.

Group
Faculty
Departments/Site Areas
Communication and Research
Degree Programs
MS in Mass Communication and MS in Media Ventures