Departments/Site Areas: Advertising

Karen Mascott

Karen Mascott is a Visiting Professor of the Practice of Advertising. She comes to the College of Communication with over 15 years of marketing experience. Mascott was Vice President, Group Marketing Director at Digitas for most of her advertising career. There she led Procter and Gamble’s digital marketing efforts for their Feminine Care brands. In… Read More

BS in Advertising

Never the same day twice.Advertising One thing about this business: it changes every day, if not every hour. With a specialization in advertising, you’ll learn fundamental principles that will help you adapt throughout your career, as well as developing skills to land your first job. Advertising studies focus on marketing strategy, applied creativity and higher-level… Read More

Advertising Students Win Silver and Bronze Pencils at the 2018 One Show

Sadie Devane and Jackie Wu—master’s in advertising students from Edward Boches’ portfolio development class, won a Silver Pencil for their campaign, “Same Day” at the 2018 One Show. All student nominees representing Boston University submitted work to The Young Ones Social Brief, the only competition category to focus primarily on social causes. This year’s topic addressed opioid overdose awareness and prevention…. Read More

Doug Gould

Doug’s career spans over 30 years as both an art director and creative director. He has worked in agencies large, small, and in-between, with nearly 16 of those years as a creative and manager at Hill, Holliday where he helped to create two of the agency’s signature Super Bowl commercials for Anheuser-Busch, one of which… Read More

Students Dominate Hatch Awards

Seven undergraduate alums and seven currently enrolled graduate students swept the annual Hatch Awards, New England’s equivalent of the “Academy Awards of Advertising.” Together they won two silver, five bronze and four merit awards at the nation’s oldest and most prestigious regional award show. The first silver bowls went to Isabella Bolivar (’17) and Michael Philbin (’17), for… Read More

Student Work

Student Portfolios Advertising students at the College of Communication leave with more than a degree. They leave with a portfolio of professional work in areas of art direction, copywriting and strategy. Check out some of our creative students’ portfolios below. See a full list of student portfolios here. Course Work Our design course prepares students… Read More

Check Out Advertising Student Works from Spring 2017

Advertising students at the College of Communication leave with more than a degree. They leave with a portfolio of professional work in areas of art direction, copywriting and strategy. To see student portfolios from the Spring 2017 semester, visit the personal websites listed below. Art Direction Laura Bailey, laurafbailey.com Isabella Bolivar, isabellabolivar.com Elisabeth Bowerman, elisabethbowerman.com… Read More

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