Professor: Steve Quigley
Office: Room 401C, 704 Commonwealth Avenue
Office Phone: 617-358-0066
Dept. Fax: 617-353-1087
Home Office: 781-944-3636
Office Hours: Vary by semester
Summer interns are required to work at least half time for 12 weeks or full-time for eight weeks. (You may opt to work more.) All students must secure an internship no later than June 2, 2014. (See me as soon as possible if you might not be able to meet this deadline.) Internships may begin as early as May 19th and may continue until the week of August 25th, 2014.
Please note: Students do not meet in the classroom for this course.
Students may choose to intern at a company, public relations firm, non-profit organization or governmental organization. To be eligible for a Boston University intern, participating organizations (sponsors) must provide an overview of the goals and objectives for each internship project as well as a detailed description of the intern’s duties and responsibilities. Sponsors must designate a supervisor who will provide ongoing direction, support and guidance to the intern.
A signed add/drop form is required for course registration. (Please note: summer internship students are officially enrolled in the fall semester.) Each student must complete an internship contract (attached) with his/her supervisor. The contract must be signed by the student and the supervisor and approved by me before work can begin. I cannot enroll you in the course until I’ve approved your contract. Supervisors are also required to complete a detailed, formal evaluation at the end of the semester. I will mail the evaluation form to each supervisor and ask that it be returned directly to me by the supervisor. The supervisor evaluation represents a major portion of the student grade. Final grades are awarded on a pass/fail basis.
Sponsors are encouraged but not required to compensate interns for their services.
All students are required to submit a detailed internship report at the end of the semester. (See attached.) Reports may be submitted to me anytime after your internship has ended but before 5 p.m., September 10, 2014.
This is a pass/fail course. Grades are determined by the quality of the end-of-semester internship report and the final evaluation submitted by the internship supervisor.
Problems and Concerns
Most internships include a short “getting-up-to-speed” period in the beginning. Many also include some administrative work, which should be accepted as part of the learning experience. However, if you find yourself with little meaningful work to do or spending most of your time on administrative or clerical tasks, notify me immediately. Please be sure to bring any problems and concerns to my attention, as early in the semester as possible, otherwise we may not have time to address the problem.
Attention International Students
You must obtain permission from ISSO to enroll in the internship course. This involves meeting with ISSO and submitting their approval form to me to sign BEFORE you begin your internship.
Internship Report Format Summer 2014
Submit your report either in a loose-leaf notebook or thesis binder. Please do not enclose your written report in plastic sleeves. The report must have a title page and a table of contents. Number the pages. Your report is a summary of your internship. Make sure it is neat, well organized, focused. Proofread carefully for typos and careless writing errors. Consider it the writing showpiece of your internship. It should be about 10 pages in length, not including the appendix.
Your report will be divided into four major chapters:
Summary of the facts: This gives the reader a brief profile of the agency, company or organization for which you worked. Inform the reader about the type of business, number of employees, geographic location, etc. Tell about the identity and the image of the business—how does the business (agency/organization/company) position itself in the industry. Next, move from general information to the specifics about the division or department you worked in. Here you might include an organizational chart of your department. Limit this section to two or three pages.
Narrative of what you did and what you learned: You can do this either chronologically by project or by the kinds of tasks performed. Tell the reader exactly what you did on the job. Describe duties/chores in detail. Include writing and/or marketing/account work as well as all other duties. Most importantly, describe what you have learned about the practice of public relations.
Self-Evaluation: This is the heart of your report and will largely determine your grade on it. Take a long, hard look at your experience and tell the good and the bad of it. Make constructive criticism of use/misuse of you as an intern. Perhaps you learned something about yourself. Tell the reader about it and make recommendations and suggestions about how you can use what you’ve learned about yourself. Be sure to bring some insight, analysis and reflective thinking to this section. Don’t generalize and offer superficial, glib observations. Be specific and detailed in describing your experience.
Appendix: Include samples of the work you did at the internship. Show a variety of pieces (i.e. instead of 15 news releases, include five and samples of other formats such as features or photos). Layouts, ads, tapes, reports, editorials, brochures, letters, and scripts are also appropriate for this section. What you include here will be determined by the kind of internship you had. If you have nothing to include here, your narrative should explain why this is so.
You may opt to submit a separate, professional caliber portfolio of your internship work instead of an appendix. If you choose this option, your report must be at least six pages in length, consisting of the summary, narrative and self-evaluation chapters described above. All students choosing this option should see Professor Quigley to discuss portfolio formatting and requirements.