Category: Public Relations

COM short-listed for top PR school prize

A panel of judges prominent in the public relations industry selected Boston University College of Communication as one of five finalists in the category of Outstanding Education Programs for public relations as part of PRWeek’s annual awards. The magazine will announce the winner, along with those in other categories celebrating the best in the field… Read More

COM’s Bellwether Survey: PR agencies in an age of disruption

Public relations agencies are weathering a period of great disruption, say nearly three quarters of agency professionals, with boutique and management consulting firms eating into their client base. That’s according to this year’s Bellwether Survey of public relations professionals, produced by researchers at Boston University’s College of Communication in partnership with PR Week. “The business… Read More

Grand prize for PR case study goes to COM students

Olivia Zed (‘19) and Sarah Dasher (‘19), graduate students in COM’s public relations program, together won the grand prize in April for their entry to the 2019 Case Study Competition in Corporate Communications sponsored by Arthur W. Page Society and the Institute for Public Relations. The case, “Dove: A Purpose-Driven Brand in A Crisis of… Read More

Fighting Extremist Social Media with Social Media

For many troubled young people, the path to extremist groups like ISIS starts with the click of a mouse—a phenomenon that one BU class is trying to counter with its online campaign, SAVE: Standing against Violent Extremists. The campaign, created by the New Media and Public Relations class of Stephen Quigley, a College of Communication… Read More

COM Professor Ray Kotcher Inducted in Hall of Fame

Ray Kotcher (COM ’83), non-executive chairman of Ketchum and COM professor, is the 2016 inductee to the Page Society Hall of Fame. The ceremony was held on Sunday, September 11th in London and was apart of the 33rd Page Society Annual Conference. Ray Kotcher has worked for 32 years at Ketchum, serving as Global CEO for… Read More

COM Gets Top Ranking for Film and Public Relations

The College of Communication is ranked 13th for “Top 25 Best Film Schools in America” by the Hollywood Reporter. Here at COM, we strive to disrupt the status quo. Home to three alumna who are at the top of the Women in Entertainment Power 100 list, breaking gender barriers has distinguished us from other schools. “So many women in the audience,” said Bonnie Arnold (COM’78)… Read More

PRWeek singles out COM for training the next generation of PR pros

The future of public relations is bright, and according to a recent PRWeek column, a big reason for this industry optimism can be found in the halls of Boston University’s College of Communication. In his May 13 column “I have seen the future of PR — and it works” Editor-in-Chief Steve Barrett recalled a recent… Read More

From Engineering to Public Relations: Kayla Zou’s path to COM

I was enthusiastic about photography, and when I was in college, I regularly posted pictures on my social media. During my sophomore year, a friend who was working for Samsung Mobilers, a global marketing program, asked me to join the program as a brand ambassador. I built up a five-person team, and started my first… Read More

Coming up at COM