Category: Advertising

COM Trio Takes High Honor at Prestigious New York Competition

Wednesday, May 11 marked a great night in New York City for three COM students. At the One Show, The One Club’s showcase of the world’s best advertising and design work, Jason Gan (’16), Kiersten Utegg (’16), and Sumer Kotwal (’16) took home one of the two highest creative honors in advertising for their gender… Read More

COM grad pioneers new technology at Google

Google wants to play a leading role in VR through technologies such as Cardboard, which was released in 2014. And it’s part of Nooka Jones’ job to figure out how to make that happen. Jones (’10) is marketing manager and team lead at Google Creative Lab, a think tank in the company’s marketing division. His… Read More

Professor Boches comments on new Necco ad in the Boston Globe

Sweethearts fly off shelves only a few weeks a year, but with 2.5 billion hearts sold annually they are one Necco’s hottest candies. The company has worked to keep them current, in recent years, putting out a line of sour candies, launching a Twitter #tweethearts campaign, and, in 2009,partnering with the “Twilight” movie franchise on… Read More

Advertising professors make Ad Age’s Super Bowl top 50

In commemoration of the Super Bowl’s 50th anniversary, Ad Age published a list of top 50 big game ads of all time. The list, cultivated by the editors, included professors Edward Boches and Doug Gould as #2 and #3, respectively. 2. Monster.com, “When I Grow Up.” “I want to claw my way up to middle… Read More

Professor Boches helps update classic advertising text for new media

Red Bull got a guy to jump out of a balloon 24 miles above the Earth, and millions streamed it on YouTube. Century 21 made a splash by listing fictional television drug kingpin Walter White’s house on Craigslist. And people all over the world dumped buckets of ice water on their heads to raise money… Read More

Hatch Awards: Eight Advertising Students Win Campaign Competitions

  Eight undergraduate COM students celebrated campaign awards Oct. 21 from The Hatch Awards, the country’s largest regional creative advertising show hosted at the House of Blues. Judged by many of the most accomplished creative directors in the nation, students in Professor Edward Boches’ Portfolio 2 course took home two Hatch Bowls, one silver, one… Read More

UniTEA: a BU Student Project for Unilever

What’s New in Advertising? A spec campaign by COM students says it all. The assignment was a tough one, says Edward Boches (COM’76): create an ad campaign that will help solve a megacity problem on behalf of a Unilever brand. Students in the advertising professor’s Strategic Creative Development class, where teams work as five-person agencies,… Read More

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