Joan Schneider

schneider_joanJoan Schneider (COM ’72) is the president and creative director of Schneider Associates, a full-service marketing communications agency. Schneider Associates represents a wide range of consumer, corporate, public affairs and real estate clients from start-ups to Fortune 500 companies. Schneider has recently written a book entitled The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products, and she is a COM distinguished alumna.