Not the next big thing. The thing after that.
At Boston University College of Communication (COM), we shape the future of the ever-changing ad industry by leading today and creating the leaders of tomorrow.
We prepare students for long, successful careers by focusing on strategic branding, targeted creativity, self-discovery, high-level thinking and hands-on experience. Even before graduation, our students are having an impact; just take a look this project for UniTea, developed under the direction of Professor Edward Boches, an award-winning creative director and BU alumnus.
After graduation? BU alumni have created some of the greatest ads of all time and they reach into the highest levels of industry leadership.
With all the changes we’ve seen since BU’s first advertising class, in 1913, we’d be foolish to make too many predictions about the industry’s future. We’ll make just one: it will be shaped by COM.
COM Trio Takes High Honor at Prestigious New York Competition
Jason Gan (’16), Kiersten Utegg (’16), and Sumer Kotwal (’16) won for their gender inequality campaign Open Door.
Advertising professors make Ad Age’s Super Bowl top 50
Ad Age Picks the Best of the Big Game Spots Over Its Half-Century History
Professor Boches helps update classic advertising text for new media
Please don't squeeze the creativity.