Not the next big thing. The thing after that.

At Boston University College of Communication (COM), we shape the future of the ever-changing ad industry by leading today and creating the leaders of tomorrow.

The award-winning professionals on our faculty conduct research, write respected blogs and many—such as Tobe Berkovitz and John Carroll—are among the media’s go-to experts on the industry.

We prepare students for long, successful careers by focusing on strategic branding, targeted creativity, self-discovery, high-level thinking and hands-on experience. Even before graduation, our students are making an impact; just take a look at this project for UniTea, developed under the direction of Professor Edward Boches, an award-winning creative director and BU alumnus.

After graduation? BU alumni have created some of the greatest ads of all time and they reach into the highest levels of industry leadership.

With all the changes we’ve seen since BU’s first advertising class in 1913, we’d be foolish to make too many predictions about the industry’s future. We’ll make just one: it will be shaped by COM.

What’s Happening in Advertising

Come influence the future of advertising with us.

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Coming up at COM