Mass Communication, Advertising & Public Relations

Energize your career with the Public Relations program that started it all

Alumna Sandra Frazier ('01) evaluates the Public Relations courses she took at BU and explains how they helped prepare her for working in the real world. Frazier is CEO of Tandem Public Relations in Louisville, KY.

Graduate Degree in Public Relations

The MS in Public Relations is a three semester, 48 credit program developed to recognize that in today’s society, public relations professionals are employed in a wide variety of settings in business, government, and nonprofit organizations. The goal of the curriculum is to educate students for careers in communication-based activities in such organizations. Students are prepared not just for entry-level positions, but for advancement in their selected fields.

Initial courses provide an overview of contemporary public relations, the nature of human communication, and the role of the media. Students then choose at least one area of specialization for more advanced work. They must develop the ability to write clearly and concisely in the formats of contemporary media, addressing specific audience segments. In addition, because public relations is a management function, the curriculum includes courses that provide a professional focus as well as those in theory and research. Students studying public relations will augment their degree by taking electives in the following fields: nonprofit, corporate, and international.

DJ Capobianco (COM ’10) talks about his experiences at Boston University in the College of Communication.

Questions?

For information regarding this program contact Professor Don Wright at dkw@bu.edu.