Meet Our Alumni
- Ray Kotcher (’79), Chairman, Ketchum
- Joan Schneider (’72), President, Schneider Associates
- Carol Cone (’78), Edelman
- Eric Fehrnstrom (’84), Communications Advisor, Free and Strong America PAC
- Carl Folta (’80), EVP Corporate Communications, Viacom
Tailoring Social Media Skills
Many BU students are creating and maintaining social media sites for jobs and internships, while offering employers valuable lessons. The Communicator has the scoop.
This degree is developed to recognize that in today’s society, public relations professionals are employed in a wide variety of settings in business, government and nonprofit organizations.
The goal of the curriculum is to educate students for careers in communication-based activities in such organizations. Students are prepared not just for entry-level positions, but for advancement in their selected fields.
Initial courses provide an overview of contemporary public relations, the nature of human communication, and the role of the media. Students then choose at least one area of specialization for more advanced work. They must develop the ability to write clearly and concisely in the formats of contemporary media, addressing specific audience segments.
In addition, because public relations is a management function, the curriculum includes courses that provide a professional focus as well as those in theory and research. Students studying public relations will augment their degree by taking electives in the following fields: nonprofit, corporate and international.