Mass Communication, Advertising & Public Relations

Degree Requirements

Applied Communication Research – Master of Science in Mass Communication

The concentration in applied communication research prepares students to assess client needs and solve client problems using polls, surveys, focus groups, and other research strategies. The skills learned in this concentration prepare the student for a position as a research analyst or research manager in such fields as advertising, marketing communication research, public relations, political campaigning, health communication, and international communication. It combines a command of applied research designs, techniques, and writing skills with a background in one or more major professional fields. This area of occupational specialization offers many lucrative entry-level opportunities and excellent opportunities for advancement. The concentration also provides a research and theory background for those preparing for more advanced study in communication.

Applied Communication Research students will complete 7 required courses (listed below) and 5 electives.

Required Courses

Select One of the Following


Some courses have prerequisites which are not listed above. All Mass Communication, Advertising & Public Relations requirements, prerequisites and course descriptions are listed on the Boston University Academics website.

Questions?

For information regarding this program contact Professor Michael Elasmar at elasmar@bu.edu.