Mass Communication, Advertising & Public Relations

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Graduate Degree in Advertising

The MS in Advertising at Boston University is a three-semester, 52 credit program designed to prepare students to work in advertising in agencies, media companies, and other marketing communications organizations. Some will be prepared for doctoral-level studies. All students must take courses that provide a broad understanding of the advertising industry and of the role of communication in contemporary society. Additionally, they will focus on developing advertising campaigns and research skills. Students may pursue a thesis track that will prepare students for careers in marketing research or education.

This program is appropriate for students who have earned their undergraduate degrees in fields other than communication. Students who do have undergraduate degrees in communication will also benefit from the opportunity to further master advertising skills. Students who attend the program full time can expect to complete the program in three semesters.

This video was part of Boston University’s presentation at the American Advertising Federation’s 2010 National Student Advertising Competition (NSAC), sponsored by State Farm Insurance. The assignment: make State Farm important/relevant to young adults ages 18-25.

Questions?

For information regarding this program contact Manny Dotel at mdotel10@bu.edu.