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Master’s Program in Advertising
The Master’s Program in Advertising at Boston University is a three-semester, 52-credit program designed to prepare students to work in advertising in agencies, media companies, and other marketing communications organizations. Some will be prepared for doctoral-level studies. All students must take courses that provide a broad understanding of the advertising industry and of the role of communication in contemporary society. Additionally, they will focus on developing advertising campaigns and research skills. Students may pursue a thesis track that will prepare students for careers in marketing research or education.
This program is appropriate for students who have earned their undergraduate degrees in fields other than communication. Students who do have undergraduate degrees in communication will also benefit from the opportunity to further master advertising skills. Students who attend the program full time can expect to complete the program in three semesters.
AdLab and Internships: Key Components to Your Career Success
Advertising students partake in two semesters in AdLab, a student-run advertising agency at the College of Communication. Through AdLab, students work in groups to complete ad campaigns for nonprofit companies. In addition, taking a graduate internship in any of the major areas of concentration is recommended as it provides valuable experience and networking opportunities. Registering for COM CM 809: Graduate Internship may allow you to receive course credit for an internship you secure.
A Summer in London
Note: If you are interested in the London Summer Internship Program, please discuss it with your advisor and Professor Tobe Berkovitz as soon as possible as it requires careful planning. Students who will be participating in the London Internship Program may take CM 732 for 4 credits in the spring semester.
Master’s students in Advertising may opt to finish earlier by taking their third semester in London. Careful planning from the beginning is required. Consult your faculty or academic advisor. The London Internship Program provides 16 elective credits. Courses include International Media and Comparative Political Systems during the first half of the summer and an internship and generally International Marketing Communication during the second half. Each is a 4-credit course. Please note: Creative Track students will be able to participate in the London program, but will have to return to Boston the following fall to finish their required coursework.