Doers Makers Innovators Brings Change Agents to COM
What comes after the 30-second TV commercial? How is technology affecting creativity? What does it take for a brand to engage with its customers in real time? These are but a few of the questions being answered by this year’s Doers Makers Innovators. The new speaker series launched by Prof. Edward Boches and underwritten by Mullen brings industry change agents to BU’s College of Communication to speak, challenge, provoke and inspire students to think about how all things digital continue to transform the communication industry.
Speakers in 2012/2013 have included:
- Gareth Kay, Chief Strategy Officer of Goodby Silverstein and Partners
- Ben Malbon, Managing Director of Google Creative Lab
Everyone of these influencers has been an outspoken advocate of change and of embracing the new, no matter how unfamiliar it may be, explains Edward Boches. Being in the middle of the turmoil — re-inventing creative briefs, integrating technology into creative departments, teaching traditional command and control companies to live in the world of social media — they have valuable lessons to share with students and faculty.
Doers Makers Innovators will continue in 2013/2014 with speakers to be named at a later date.
Hear how Google products solve the world’s problems, from the everyday to the epic. Speaker Ben Malbon, Managing Director of Google’s Creative Lab, shares innovations, intentions and ideals from the the writers, programmers, filmmakers and producers who create the magic.
Doers Makers Innovators will be an ongoing guest speaker series that will feature leading thinkers and change agents in the advertising and media world. Our first speaker is Gareth Kay, Chief Strategy Officer and Associate Planner at Goodby, Silverstein & Partners. Join us as we discuss the changes that are happening within the advertising industry and how we must refocus our efforts in a more digital world.