What is PRLab?
PRLab is the nation’s oldest student-run public relations agency. Founded in 1978, the award-winning agency gives Boston University students a hands-on experience, while still delivering the benefits of learning in a classroom setting. Students work with Boston-based companies and nonprofits by applying what they learn in their classes to real-world situations.
How does it work?
PRLab enhances students’ knowledge of the public relations agency experience and allows them to apply their education for the betterment of local organizations. PRLab is comprised of junior, senior and graduate-level Boston University public relations students. The structure of PRLab parallels the structure of an actual public relations agency, complete with directors, account supervisors and account executives. Directors oversee approximately eight accounts, supervisors oversee two or three accounts, and executives work directly with their assigned client to fulfill the company or organization’s public relations objectives.
Who are the clients?
PRLab at Boston University has a wide variety of clients, ranging from corporations to non-profit agencies in the greater Boston area. Current clients include: AcceptU, Algonquin Club of Boston, Audrey’s Rescue Angels, Beantown Bedding, Ben & Jerry’s Boston, Boston University Police Department, Christina Clarke Genco Foundation, Cycle Kids, Goodwill, One for Health, Piers Park Sailing, Restoration Resources, Safe and Sound Schools, and Wild Idea Buffalo.
Students enroll in PRLab for either two or four-credit students and work with their clients for seven hours or 14 hours each week, respectively. In keeping with a traditional public relations agency, students must record their “billable” time each week to their account supervisors via time sheets. By the end of the semester, students will have developed, implemented and evaluated a complete PR plan and developed a professional portfolio that covers work done inside and outside of PRLab.