Associate Professor, Advertising
Professor Verret began his career in marketing communications in 1969, specializing in the areas of consumer products and services. He also has extensive experience in agency management, having held the positions of Vice Chair, President & CEO and Executive Vice President & COO for Arnold Communications, where he was a partner and co-owner until he sold his interest in 1996. He was responsible for agency operations and employee training as well as managing client relationships and new business. Adweek magazine named Verret Executive of the Year in 1990. In 1996 Verret founded Verret & Associates, a firm that specializes in teaching communications skills to executives. He is active in civic and community affairs, and is a past president of The Ad Club and the New England Broadcasting Association.
BA, St. Michael’s College