About COM

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Prof. Edward Boches, who teaches advertising at COM, talks about the need for creativity and collaboration, and the importance of establishing a new type of classroom setting.

Edward Boches

Professor of the Practice, Advertising

Edward Boches teaches advertising strategy and creative in both the undergraduate and graduate programs. He joined the faculty in 2012 after 30 years as a partner at Mullen, an Ad-Age A list agency he helped build and lead in roles that included creative director, chief creative officer and chief innovation officer. During his tenure at Mullen, the agency grew from a 12-person local shop to one of the most highly regarded agencies in America. While he was chief innovation officer, Fast Company named the agency the country‚Äôs fourth most innovative marketing firm. Edward has created advertising and social media campaigns for brands that include General Motors, Google, Lending Tree, Monster.com, Smartfood, Timberland and dozens of others. Cannes, One Show, Clio, the New York Art Directors Club and Communication Arts have recognized his work for creative excellence. “When I Grow Up,” a commercial he helped create for Monster.com, remains among the all-time top 10 Super Bowl spots. Edward remains active in the industry as a writer, creative director and consultant to brands and agencies. He writes the popular industry blog Creativity Unbound and shares his insights and opinions regularly on Twitter.


BS, Boston University


Email: eboches@bu.edu
Twitter: @edwardboches
Office: 640 Commonwealth Ave, 203C