Visiting Professor of Communication
A protégé of two legends in the market research field, Professor Danehy has conducted quantitative and qualitative research studies for client organizations, both nationally and internationally, for more than 20 years. She excels at managing large, multi-layered research projects, taking them from design to analysis for strategic application. Prof. Danehy conducts public opinion research with diverse audiences, using targeted audience feedback to shape advertising, public relations and public policy strategies. Prof. Danehy’s research has been instrumental in developing drug use preventions campaigns, increasing awareness around the dangers of distracted driving, including texting and driving, and decreasing the uninsured in Massachusetts. In addition, Prof. Danehy has worked with large corporations, using public opinion research to create positive public images.
Prof. Danehy obtained a bachelor of arts degree in Political Science from Smith College and holds a master of arts in Public Opinion Research from the University of Connecticut. While getting her graduate degree, she worked under the direction and supervision of Mr. Burns Roper of the Roper Organization and Dr. Everett Ladd, another leading expert in the field of public opinion research.
Prof. Danehy teaches research methodology in the College of Communcation at Boston University.
- BA, Smith College
- MA, University of Connecticut