• Starts: 3:30 pm on Thursday, October 25, 2018
  • Ends: 4:30 pm on Thursday, October 25, 2018
This presentation reports on a ten-year longitudinal analysis study examining how research, measurement, and evaluation have been and are being used in contemporary public relations practice. Results are based on a larger than usual number of respondents (n=4,586) all of whom are working public relations practitioners. Fewer than half of the study’s respondents represent organizations or clients that have measured what members of various strategic publics have communicated about them via social or other digital media. Additionally, when measurement is being used, it’s more than likely to measure communication outputs than communication outcomes.
Location:
COM 209 (640 Commonwealth Avenue)
Short Title
October Research Colloquium