The broad audience appeal of 7th Heaven (The WB, 1996-2007) and Touched By An Angel (CBS, 1994-2003) at the end of the neo-network era caused the shows to be held as exemplars of religious television within the Hollywood television industry. As the TV industry began more thoroughly shifting away from broad appeal and toward targeting upscale niches in the twenty-first century, these two shows ossified the association of religious television with increasingly denigrated middlebrow tastes, causing the idea of "religious television" to become something to be avoided by television creatives outside of overtly religious channels. This presentation traces how taste cultures in the 1990s and early 2000s interacted with the discourse of religion within the television industry.