How Marketing & Communications is Shaping IBM's Leadership Agenda with Watson
- Starts: 11:00 am on Friday, March 28, 2014
- Ends: 1:00 pm on Friday, March 28, 2014
Ann Rubin, IBM's Vice President of Branded Content and Global Creative, and Cecelia Correa, IBM's Advertising Manager are in COM to present how IBM is using paid/owned/earned media channels to build brand equity for Watson and establish IBM's leadership in the new era of cognitive computing. Join us for an informative and engaging discussion on content strategy from one of the absolute masters of integrated marketing.
- COM 209