Join Edward Boches (Chief Innovation Officer, Mullen), Todd Defren (Principal, SHIFT Communications), and Mike Schneider (SVP Digital Incubator, Allen & Gerritsen) for an in-depth discussion on the current role of new media in advertising and public relations. Associate Professor Steve Quigley will moderate the discussion, to be followed by a question & answer segment. Open to BU students and alums. The event is free.