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Campaign: State Farm Insurance

Synopsis

A team of 21 Boston University students placed fifth out of 19 finalists and more than 150 competing schools at the American Advertising Federation’s National Student Advertising Competition (NSAC) on June 10–12, 2010, in Orlando, Florida. State Farm Insurance sponsored the 2010 conference. The assignment: make State Farm important/relevant to young adults ages 18–25. This web ad was part of BU’s campaign: Upgrade to Human.

nsac_team

Awards

  • Fifth place, 2010 NSAC Finals
  • First place, 2010 NSAC District I

Related Links

Tags

Advertising, awards, NSAC, State Farm Insurance, students

2010 NSAC Team

  • Darah Rifkin ('10), Executive Director
  • Katie Pyle ('10), Creative Director
  • Angela Chen ('12), Presenter
  • Karen Hamill (CAS '11), Presenter
  • Lindsay King ('10), Presenter
  • Lauren Looft ('11)
  • Sarah Mosser ('10)
  • Christine Warner ('12)
  • Quentin Weil ('12)
  • Carol Issa ('11), Account Director
  • Kelsey Mason ('12), Account Director
  • Liana Chan ('11)
  • Genevieve Kim ('12)
  • Yi Ying (Eva) Lee (SMG '12)
  • Katherine Booth (SMG '10)
  • Katelyn Stokes ('11), Media Director
  • Kaylee Bates (SMG '12), Media Director
  • Julianna Becker (CAS '12), Presenter
  • Hyunyoung Choi (SMG '12)
  • Thomas Noh (SMG '12)
  • Dmitriy Karfagenskiy ('10), Technical Advisor

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