Campaign: State Farm Insurance
A team of 21 Boston University students placed fifth out of 19 finalists and more than 150 competing schools at the American Advertising Federation’s National Student Advertising Competition (NSAC) on June 10–12, 2010, in Orlando, Florida. State Farm Insurance sponsored the 2010 conference. The assignment: make State Farm important/relevant to young adults ages 18–25. This web ad was part of BU’s campaign: Upgrade to Human.
- Fifth place, 2010 NSAC Finals
- First place, 2010 NSAC District I