TitleInvestor-Owned Ambulatory Care Walk-In Centers: How Have Primary Care Physicians Responded?
AuthorsCashman S. B., Parks C. L., Bicknell W. J.
PublicationJ Health Care Mark. 1991 Aug; 11(3):61-8.
AbstractInvestor-owned walk-in centers are a recent innovation in ambulatory care. The authors surveyed private practice primary care physicians about their marketing strategies before and after the advent of a local walk-in center. Respondents were more likely to report that they accepted walk-ins and that they advertised in the latter than in the former time period. Findings are discussed in the framework of previous predictions about the impact of walk-in centers on the delivery of care in traditional primary care practice settings.