Health Sector MBAs Solve Digital Marketing Case
The team representing Boston University’s Health Care Management MBA program won it all on February 24 at the MIT Sloan 2012 Healthcare Case Competition. The theme was Digital Marketing for Healthcare.
Michael Barrett, Timothy Chanoux, Anshuman Mirani, and Matthew Scott (all MBA’13) shared the $4,000 first-place check.
The BU MBA Health Sector students faced teams from Harvard, MIT, Babson, and Cornell. “It was really an honor to represent BU in this competition against so many good schools. It was an honor and exciting to come out on top,” said Chanoux……. (complete story) http://management.bu.edu/2012/03/05/bu-mbas-win-mit-sloan-case/
Making Connections
Making Connections Ericsson CEO Carl-Henric Svanberg believes that connectivity may be the answer to many of the world’s biggest problems. Business students must be prepared, he says, to make essential global connections happen.
“This March, Ericsson will sponsor the fourth annual International Tech Strategy Business Case Competition. Ericsson’s CFO Hans Vestberg, who attended last year’s event, notes how important the competition’s participants and their comtemporaries will be to the global talent pool…” (Complete Story)
Problem solved
Problem solved MBA Case study competitions test the brightest and the best, says Steve Coomber
For London MBA student René Plug it was a rewarding end to a gruelling 48 hours. “You go there without any preparation,” says Plug, now working in London for the Parthenon Group, a business consulting firm. “You get your case brief, then have 24 hours to look for the core problem that they are trying to present to you and come up with a solution.” (Complete Story)
UNC Kenan-Flager Team Makes Ericsson/Boston University Business Case Finals
UNC Kenan-Flager Team Makes Ericsson/Boston University Business Case Finals
“These bright business leaders of tomorrow not only represent the most prestigious business schools from around the world, but also the most engaged and influential demographic driving mobile multimedia adoption,” (Complete Story)
