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Marketing - Quick Tips to Careers

Introduction

A career in Marketing requires excellent knowledge of products and consumers. You will need excellent analytical skills to plan and implement marketing strategies as the means for achieving an organization’s objectives. The career options in marketing are endless, and include fields such as advertising; marketing management; brand and product management; product planning and promotions; retail management and promotions; marketing research; purchasing; sales and sales management; and direct marketing.

Career-Related Skills

  • Excellent analytical and problem-solving skills.
  • Strong written and verbal communication skills.
  • Ability to work well with others.
  • Strong leadership abilities.
  • Ability to be highly motivated and well-organized.
  • Results-oriented and creativity.
This guide contains only a partial list of career fields and related occupations in Marketing. In addition to the skills and knowledge gained through your college course work in this major, you may also need to acquire career related work experience, additional work related skills and/or additional education.

Related Occupations

Account Executive
Advertising Sales
Brand Management
Business-to-Business Marketing Consulting
Consumer Product Sales
Customer Relations/Support Demographics
Direct Marketing
Direct Response Marketing		 Distribution Channel Management
Events Planning
Financial Services Sales Financial Marketing
Hospitality
Industrial Sales
International Marketing
Logistics
Market Research
Marketing Models and Systems Analysis		 Marketing Sales
New Product Planning
Product Management
Product Promotions Purchasing/Procurement
Retail Management
Sales and Sales Marketing
Services Marketing
Store Management

Next Steps

In order to research the various occupations, you may want to do any of the following:
  • Speak with a Career Counselor.
  • Read the books available in the Career Resource Library.
  • Talk with individuals working in the field.
  • Contact related professional associations.
  • Obtain an internship in a field of interest.
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