Careers in Advertising and/or Public Relations will encompass a wide variety of communication and media usage. You will need to have strong written and speaking skills, as well as be a "people person". You will need to have an extensive liberal arts education, and/or major in Advertising, Public Relations, or both. Advertising careers include account management, advertising agencies, corporate departments, creative services, and a variety of media companies. Public Relations careers include public information, investor relations, public affairs, corporate communications, employee relations, marketing or product publicity, and consumer service or customer relations.
- Strong communication skills, both oral and written.
- Ability to synthesize information.
- Strong creative ability.
- Ability to build relationships with many types of people.
This guide contains only a partial list of career fields and related occupations in Advertising and PR. In addition to the skills and knowledge gained through your college course work, you may also need to acquire career related work experience, additional work related skills and/or additional education.
| Career Field |
Occupation |
| Advertising |
Advertising Sales
Copywriter
Corporate Communications
Creative Services
Media Planner / Buyer
Print Production
Product Promotions
Publishing
Research
|
| Public Relations |
Corporate Communications
Fund Raising & Development
Media Relations
Research
Special Events
Writing & Editing
|
In order to research the various occupations, you may want to do any of the following:
- Speak with a Career Counselor.
- Read the books available in the Career Resource Library.
- Talk with individuals working in the field.
- Contact related professional associations.
- Obtain an internship in a field of interest.
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