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Careers in Advertising and/or Public Relations encompass a wide variety
of communication and media usage. You will need to have strong written
and speaking skills, as well as be a "people person". You will need
to have an extensive liberal arts education, and/or major in Advertising,
Public Relations, or both. Advertising careers include account management,
advertising agencies, corporate departments, creative services, and
a variety of media companies. Public Relations careers include public
information, investor relations, public affairs, corporate communications,
employee relations, marketing or product publicity, consumer service
and customer relations.
- Strong communication skills, both oral and written
- Ability to synthesize information
- Strong creative ability
- Ability to build relationships with many types of people
This guide contains only a partial list of related occupations in Advertising
and Public Relations. In addition to the skills and knowledge gained
through your college course work, you may also need to acquire career
related work experience, additional work related skills and/or additional
education.
| Career Field |
Occupation |
| Advertising |
Advertising Representative
Advertising Sales Representative
Copywriter
Corporate Communications Specialist
Creative Services Specialist
Media Planner/Buyer
Print Producer
Product Promotions Specialist
Publisher
Researcher
Writer/Editor
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| Public Relations |
Corporate Communications Specialist
Fund Raiser/Developer
Media Relations Specialist
Public Relations Specialist
Researcher
Special Events Administrator
Writer/Editor |
In order to research the various occupations, you may want to do any of the following:
- Speak with a Career Counselor
- Read the books available in the Career Resource Library
- Talk with individuals working in the field
- Contact related professional associations
- Obtain an internship in a field of interest
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