The Boston University/4A’s Advertising Leadership Academy: Jumpstarting your Advertising Career in a Diverse World

All Day
on Friday, November 8, 2013
Location:
Jack Morton Worldwide, 142 Berkley Street
The Boston University/4A’s Advertising Leadership Academy: Jumpstarting your Advertising Career in a Diverse World.

The Howard Thurman Center in partnership with both the American Association of Advertising Agencies (4A’s) and the College of Communication has created a hands-on, multi-cultural training program for Boston University graduate and undergraduate students interested in exploring careers in the world of advertising. Students who are accepted into the Advertising Leadership Academy will participate in an all-expense paid, brief yet intense, program on Saturday, November 16) from 9AM-5PM at Jack Morton Worldwide, a global brand experience agency with offices in five countries.

During the session students will learn from advertising agency executives just what it takes to develop a successful career in the creative world of advertising as well as receiving fast-paced, high-energy immersion in a variety of advertising-related disciplines to include:
• How to collect and analyze insightful data that leads to great creative work
• How to develop an inspirational creative brief
• How to create great advertising and integrated marketing communications
• How great brands are created, managed and sustained
• How to connect with consumers, both on and off-line
• How to uncover big ideas that make it all work

Students will then have an opportunity to apply what they’ve learned and further develop their talent with future internships at one of the 4A’s member agencies in Boston to include: Hill Holliday, Mullen, Arnold Worldwide, Allen & Gerritsen, Jack Morton Worldwide, iProspect and Digitas. Additionally, students accepted into the Advertising Leadership Academy will have their resumes posted on a 4A’s data-base that is shared with all member advertising agencies around the country looking for exceptional multi-cultural talent.

This is a resume-building experience and a real opportunity to sample first-hand a business based on creativity, innovation and brand-building, and why a career in advertising is unlike any other.
Again, the Boston University/4A’s Advertising Leadership Academy will be held from 9AM-5PM on April 6 with breakfast and lunch provided.

Click here for the application form, but the program will be limited to just 15 students so applying quickly is essential.