BU’s Alumni know better than anyone else: When you make a donation to Boston University, you know it is going to a good cause. As the Year in the Life video above demonstrates, our students go through a lot each year, and they count on our support to give them opportunities that last a lifetime.

From opening doors for deserving students, to paving the way for groundbreaking research, to supporting a favorite club or athletic team, to enabling aspiring photojournalists to use state-of-the-art digital cameras and photo labs, to so much more, alumni support transforms the BU experience for current students and ensures BU’s continued success.

BU’s alumni know this. Across the country, over the past decade, annual giving has been down. During Fiscal Year 2012, however, BU’s alumni stepped up—in a big way. Annual giving at BU continues to rise, and is up an astounding 12 percent this year, giving the University critical momentum heading into our first-ever comprehensive campaign.

If you’re an alumnus or alumna and haven’t yet contributed, take this moment to reconnect with BU—and give back to the University that helped make you who you are today. Whether you choose to donate to your School or College, to BU Athletics, to the University in general, or to any of several other funds, your gift is of critical importance at this important moment in BU’s history.