Craig S. Ross, PhD, MBA

CRossEntered BURPPE program September 2009
Graduated 2014

“I’ve been collaborating with researchers at Children’s Hospital in Boston at the Center on Media and Child Health.  BURPPE has been invaluable in helping me make connections in the Boston research community.”

Brief Biography

Craig’s 30-year career has spanned multiple industries ranging from high technology to financial services to media and advertising.  The cogent and precise application of information to solve problems has been the common thread weaving together his various work experiences.  In 2001, Craig began a public health surveillance project which focused on monitoring, analyzing, and reporting underage youth exposure to alcohol advertising for The Center on Alcohol Marketing and Youth.  Inspired by the success of that project in changing public policy to protect adolescent health, Craig became motivated to return to school to pursue his doctoral degree with the goal of founding a research center focused on adolescent behavior health.

Craig recently collaborated with researchers at the Center on Media and Child Health at Children’s Hospital Boston where he developed innovative measures of media involvement which were shown to be associated with risk factors for adolescent alcohol use and with adolescent drinking.  Craig received the New Investigator Award by the Society of Adolescent Health and Medicine in 2013. Craig graduated in 2014. Dr. Ross is Founder and President of Fiorente Media.

Craig’s CV

Research Interests

Craig’s primary research interest is adolescent development and risk factors contributing to adolescent behavioral health problems. His dissertation title is Testing Components of a Model of Adolescent Alcohol and Marijuana Initiation and for his dissertation he collaborated with researchers at the Dartmouth Hitchcock Medical Center and Boston Children’s Hospital.

Competitive Awards and Honors

  • Finalist, Society of Adolescent Health and Medicine New Investigator Award, March 2012
  • Finalist, Society of Adolescent Health and Medicine New Investigator Award, March 2011

Selected Publications

  • Jernigan DH, Ross CS, Ostroff J, McKnight-Eily LR, Brewer RD. Youth Exposure to Alcohol Advertising on Television – 25 markets, United States, 2010. Morbidity and Mortality Weekly Report (in press).
  • Fortunato EK, Siegel M, Ramirez RL, Ross C, DeJong W, Albers AB, Jernigan DH. Brand-specific consumption of flavored alcoholic beverages among underage youth in the United States. American Journal of Drug and Alcohol Abuse (in press).
  • Jernigan D, Cukier S, Ross CS, Ahmed SR, Stolbach A. Alcohol brand use and injury in the emergency department: a pilot study. Substance Use and Misuse (in press).
  • Siegel M, Ross CS, King III C. The relationship between gun ownership and firearm homicide rates in the United States, 1981-2010. American Journal of Public Health (in press).
  • Siegel M, Ross CS, King III C. A new proxy measure for state-level gun ownership in studies of firearm injury prevention. Injury Prevention 16 August 2013. doi: 10.1136/injuryprev-2013-040853 (epub ahead of print).
  • Siegel M, DeJong W, Naimi TS, Fortunato EK, Albers AB, Heeren T, Rosenbloom DL, Ross C, Ostroff J, Rodkin S, King C, Borzekowski DLG, Rimal RN, Padon AA, Eck RH, Jernigan DH. Brand-specific consumption of alcohol among underage youth in the United States. Alcoholism: Clinical & Experimental Research 7 FEB 2013. doi: 10.1111/acer.12084 (epub ahead of print).
  • Ross CS, de Bruijn A, Jernigan DH. Do time restrictions on alcohol advertising reduce youth exposure? Journal of Public Affairs 2013;13(1):123-9.
  • Siegel M, DeJong W, Naimi TS, Heeren T, Rosenbloom DL, Ross C, Ostroff J, Jernigan DH. Alcohol brand preferences of underage youth: results from a pilot survey among a national sample. Substance abuse: official publication of the Association for Medical Education and Research in Substance Abuse 2011 Oct;32(4):191-201.
  • Ross C, Ancoli-Israel S, Redline S, et al. Association between insomnia symptoms and weight change in older women: caregiver-study of osteoporotic fractures study. Journal of the American Geriatrics Society 2011 Sep;59(9):1697-704.
  • Giga NM, Binakonsky J, Ross C, Siegel M. The nature and extent of flavored alcoholic beverage consumption among underage youth: Results of a national brand-specific survey.  American Journal of Drug and Alcohol Abuse 2011;37:229-34.
  • Binakonsky J, Giga NM, Ross C, Siegel M. Jello shot consumption among older adolescents: A pilot study of a newly identified public health problem. Substance Use and Misuse 2010;46(6):828-35.
  • Schwartz M, Ross C, Harris J, Ostroff J, Jernigan D, Brownell K. Breakfast cereal industry pledges to self-regulate advertising to youth: Will they improve the marketing landscape?  Journal of Public Health Policy 2010;31:59-73.
  • Jernigan DH, Ross CS. Monitoring youth exposure to advertising on television: the devil is in the details. Journal of Public Affairs 2010 Feb-May;10(3):36-49.
  • Chung P, Garfield C, Jernigan D, Ross C, Ostroff J, Elliott M, Schuster M, Vestal K. Association between adolescent viewership and alcohol advertising on cable television. American Journal of Public Health 2010 Mar;100(3):555-62.
  • King III C, Siegel M, Wulach L, Ostroff J, Ross C, Dixon, K, Jernigan DH. Adolescent exposure to alcohol advertising in magazines: an evaluation of brand-specific advertising in relation to youth readership. Journal of Adolescent Health 2009 Dec;45(6):626-33.
  • Siegel M, King C, Ostroff J, Ross C, Dixon K. Comment — Alcohol advertising in magazines and youth readership: Are youths disproportionately exposed? Contemporary Economic Policy 2008;26:482-92.
  • Jernigan DH, Ostroff J, Ross C, Naimi TS, Brewer RD. Youth exposure to alcohol advertising in magazines — United States, 2001–2005. Morbidity and Mortality Weekly Report 2007;56(30);763-7.
  • Jernigan DH, Ostroff J, Ross C, Naimi TS, Brewer RD. Youth exposure to alcohol advertising on radio — United States, June–August 2004. Morbidity and Mortality Weekly Report 2006;55(34);937-40.
  • Jernigan DH, Ostroff J, Ross C. Alcohol advertising and youth: A measured approach. Journal of Public Health Policy 2005;26: 312-25.
  • Jernigan DH, Ostroff J, Ross C, O’Hara J. Sex differences in adolescent exposure to alcohol advertising in magazines. Archives of Pediatric and Adolescent Medicine 2004;158:629-34.

Invited Presentations

  • Ross CS, Sargent JD, Jernigan DH, Siegel MB, Tanski SE, Weinberg J, Shrier LA, Aschengrau A, Brooks D. Early adolescent exposure to low levels of alcohol advertising associated with increased risk of alcohol initiation. Global Alcohol Policy Conference 2013, Seoul, Korea, October 2013.
  • Cukier S, Eck R, Ross CS, Borzikowski D, Jernigan DH. Pilot Study: D‘Oh! Homer never has a hangover and Marge always takes him back. Alcohol Policy 16, Washington, DC, April 2013.
  • Sparks A, Ross CS, Jernigan DH. Assessing compliance with Beam Inc. Voluntary Advertising Standard. Alcohol Policy 16, Washington, DC, April 2013.
  • Ross CS, Ostroff J, Jernigan DH. Evidence of underage targeting of alcohol advertising on television in the United States: lessons from the Lockyer v. Reynolds decisions. Alcohol Policy 16, Washington, DC, April 2013.
  • Ross CS, Ostroff J, Jernigan DH. Three strategies to improve alcohol industry placement compliance on television. Alcohol Policy 16, Washington, DC, April 2013.
  • Ross CS, Weinberg J, Walls CE, Shrier LA. Positive and negative affect following marijuana use: an ecological momentary assessment study in adolescents and young adults. Society of Adolescent Health and Medicine Annual Meeting, New Orleans, LA, March 2012.
  • Ross CS, Bickham DS, Shrier LA, Rich MO. Media involvement and alcohol outcomes among young adolescents. Society of Adolescent Health and Medicine Annual Meeting, Seattle, WA, March 2011.
  • Bickham DS, Ross C, Heymann G, Rich M. Measuring young adolescents’ media exposure: comparing the estimates of two methods and their associations to the time young people spend with their peers. Biennial Meeting of the Society for Research on Child Development, Montreal, Canada, March 2011.
  • Siegel M, DeJong W, Fortunato EK, Johnson A, DiLoreto J, Ross C, Heeren T, Naimi TS. Descriptive epidemiology of brand-specific alcohol use among underage youths. American Public Health Association Annual Meeting, Denver, CO, November 9, 2010.
  • Ross CS, Ostroff J, Jernigan DH. Adolescent exposure to pharmaceutical and OTC remedy advertising. White House Office on National Drug Control Policy, Washington, DC, November, 2009.
  • Siegel M, King C, Ross C, Ostroff J, Jernigan DH. Alcohol advertising in magazines: are youth disproportionately exposed? American Public Health Association Annual Meeting, San Diego, CA, October 27, 2008.
  • Ross CS, Ostroff J, Jernigan DH. Exposure to advertising for alcohol and food. Federal Trade Commission Bureau of Economics, Washington, DC, September, 2007.
  • Ostroff J, Ross CS, Jernigan DH. Alcohol Advertising 101. National Association of Attorneys General Youth Access to Alcohol Task Force Advertising Subcomitttee, San Francisco, CA, December, 2006.
  • Jernigan DH, Ross CS, Ostroff J. TV ad purchasing regulation analysis: 15% 12-20 threshold. Distilled Spirits Council of the United States, Washington, DC, September, 2005.

Poster Presentations

  • Ross CS, Ostroff J, Jernigan DH. Strategies for reducing youth exposure to alcohol advertising on cable television in the United States. American Public Health Association Annual Meeting, Boston, MA, November 2013.
  • Cukier S, Eck R, Ross CS, Borzikowski D, Jernigan DH. D‘Oh! Homer never has a hangover and Marge always takes him back. American Public Health Association Annual Meeting, Boston, MA, November 2013.
  • Christensen C, Bickham D, Ross C, Rich M. Viewing context predicts adolescents’ attention to television. APS Annual Convention, Washington, DC, May 2013.
  • Ross CS, Bickham DS, Shrier LA, Rich MO. Media involvement and alcohol initiation among young adolescents: a prospective study using Measuring Youth Media Exposure (MYME). Society for Adolescent Health and Medicine Annual Meeting, New Orleans, LA, March 2012.

Coursework

  • Statistics for Epidemiology, Fall 2009
  • Cohort Studies, Fall 2009
  • Case-Control Studies, Fall 2009
  • Logistic Regression and Survival Analysis, Spring 2010
  • Guided Epidemiology Study, Spring 2010
  • Modern Epidemiology, Fall 2010
  • Bayesian Modeling for Biomedical Research, Fall 2010
  • Correlated Data Analysis, Spring 2011
  • Advanced Epidemiology Seminar, Spring 2011

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