Tagged: social media

Ford’s Scott Monty to Discuss Company’s Social Media Journey

October 7th, 2013 in College of Communication, Lectures, Talk, Uncategorized 0 comments

With social media becoming a staple in the corporate world, there’s no better time to learn the ins and outs of a successful social media campaign, especially firsthand from an expert in the field.

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Keeping in step with this trend, COM’s Doers Makers Innovators returns with Scott Monty, global head of social media for Ford Motor Company. The talk is titled Social Wheels in Motion: Ford’s Social Media Journey.

Ranked by Forbes as one of the top 10 most influential people in social media, he has been called “the best corporate social media lead on the planet.” The Triple Terrier will share his lessons and experiences leading the auto giant into the world of real time social interaction.

Doers Makers Innovators is underwritten by Mullen. Previous guests have included Google Creative Lab’s Ben Malbon, and Goodby Silverstein and Partner’s Gareth Kay. The speaker series concentrates on bringing to COM leaders who are reshaping the communication industry.

This event is scheduled for Friday, October 11 in COM 209 from 11AM – 12:30PM. The series is free and open to the public.

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College of Communication to host conference on emerging media studies

April 25th, 2013 in College of Communication, Conferences & Workshops 0 comments

Mobile and social technology: they are, thus far, the defining feature of the 21st century.  Emerging technologies such as Google’s “Project Glass” reveal that the future will be all about offering mobile people convenient heads-up displays of relevant data on an individualized basis. In an instant, users will be able to access location of friends, commercial offers, tourist information, news and sports updates, and even running scans of personal characteristics of passers-by on the street. When chatting with friends, voice stress analysis and other psychological state indications could be detected and displayed to users.

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This new world promises change, but it is not a world we must enter into blindly. In preparation, the Boston University College of Communication hosts “Living Inside Mobile Social Information,” an academic workshop that will draw upon existing evidence to aid in understanding these likely changes. Taking place on April 29-30, the workshop will bring together scholars in hopes of moving past casual speculation and instead drawing on systematic social-science based analyses.

In addition, there will be a free forum open to the public on Monday, April 29 from 4:30 pm – 6:00 pm at the Boston University Castle, 225 Bay State Road. Titled “Small Wonder: An Exploration of Knowing Something about Anything,” the public session will feature Peppino Ortoleva, a professor at the Università di Torino, who will present “Homo ludicus on the move: The ubiquity of play and the fragmentation of time.” Professors from the University of Michigan Scott W. Campbell and Joseph Bayer as well as Rich Ling from the IT University of Copenhagen will present on “The case of the missing phone: Implications of Google Glass for the embeddedness of mobile communication.” Though no advanced registration is necessary, a sign-in will begin at 4:15 pm. Seating is limited and on a first-come first-served basis.

The event is sponsored by the Division of Emerging Media Studies, College of Communication, Boston University and co-sponsored by Microsoft Research and Motorola Mobility.

More information available here.

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Boston University Hosts Mashable Social Media Day

June 19th, 2012 in College of Communication, Social Events 0 comments

MashableSocialMediaDayBoston University’s College of Communication is hosting Mashable’s third annual Social Media Day on Saturday, June 30. Join fellow social media enthusiasts for drinks, networking opportunities, and the chance to learn from leading industry experts.  Guest speakers will include Peter Stringer, Senior Director of Interactive Media at the Boston Celtics, and Unity Stoakes, co-founder and president of StartUp Health. The event will take place in the Tsai Performance Center and check-in begins at 1:30 P.M.

For more information, please contact comugrad@bu.edu or tweet @comugrad

Image courtesy Mashable.com on flickr/Creative Commons

* Event location was updated on June 27

 


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“In Your Facebook” sparks debate on social media and the job search

September 22nd, 2011 in Howard Gotlieb Archival Research Center 0 comments

On Monday, September 20th, the Howard Gotlieb Archival Research Center hosted a panel, “In Your Facebook,” which focused on the use of social networks in professional networking and the job search. Associate Professors John Carroll and Stephen Quigley of the College of Communication, and Eleanor Cartelli, Associate Director of Marketing & Communications for the Center for Career Development, focused on the use of tools like Facebook and LinkedIn, and touched on implications of students making every aspect of their lives public online.

(L-R) John Carroll, Eleanor Cartelli and Stephen Quigley discuss professional and personal applications of social tools at "In Your Facebook."

(L-R) John Carroll, Eleanor Cartelli and Stephen Quigley discuss professional and personal applications of social tools at "In Your Facebook."

A debate sparked on the Internet’s role in broadening or limiting users’ world views. Professor Carroll warned against limiting news sources to online-only, and advised using “Old Media” to avoid the “echo chamber” phenomenon (consulting only sources we agree with, cutting off other opinions.)

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How is Social Media Changing the News Landscape?

October 18th, 2010 in Uncategorized 0 comments

In the age of Twitter and other social media networks, where anyone can “break news,” how is traditional journalism changing, who are the true journalists, and what is the difference between news and information?  Those were just a few of the interesting questions examined at <em>The Media Landscape: How Social Journalism Is Changing the News Industry, </em>a panel discussion hosted by BU’s public relations office on Oct. 12.

Moderated by BU alum and founder of <a href=”http://www.helpareporter.com/” target=”_blank”>Help a Reporter Out</a> (HARO), <a href=”http://shankman.com/” target=”_blank”>Peter Shankman</a> (COM ’94), the panel featured experts from the traditional news world, PR and the blogosphere, and included <a href=”http://www.bu.edu/com/about-com/faculty/thomas-fiedler/” target=”_blank”>Tom Fiedler</a>, Dean of the <a href=”http://www.bu.edu/com/” target=”_blank”>College of Communication</a> (COM); <a href=”http://twitter.com/lvanderpool” target=”_blank”>Lisa van der Pool</a>, broadcast editor and reporter at <em><a href=”http://www.bizjournals.com/boston/” target=”_blank”>The Boston Business Journal</a></em>; Adam Gaffin, founder and editor of <a href=”http://www.universalhub.com/” target=”_blank”>Universal Hub</a>; and <a href=”http://www.bu.edu/com/about-com/faculty/stephen-quigley/” target=”_blank”>Steve Quigley</a>, Associate Professor of Public Relations at COM.

Watch the complete event below and check out a recap from <a href=”http://www.bu.edu/today/node/11683” target=”_blank”>BU Today</a>.

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