Tagged: public relations
Judy A. Smith, the nation’s top crisis manager, attorney, author, BU alumna, and co-executive producer and inspiration behind ABC’s hot new television drama, Scandal, will be on campus Monday, September 24 for Inside a Scandal: Sex, Politics and Drama. The discussion with Smith will occur in the Colloquium Room of the Photonics Center, 8 St. Mary’s Street, from 6:00 – 8:00 p.m.
Smith is the founder and President of Smith & Company, a leading strategic and crisis communications firm with offices in Washington D.C. and Los Angeles. Over the last 25 years, Ms. Smith has brought her unique combination of communication skills, media savvy, legal and political acumen to clients facing a wide array of issues and challenges throughout the United States and abroad.
The talk will be moderated by BU alumna and WCVB-TVs Karen Holmes Ward and will include exclusive screenings of scenes from Season 2 of Scandal.
The event is free and open to the public, but space is limited. RSVP by September 19th to reserve a seat.
On Saturday, February 25, the Boston University Public Relations Student Society of America (PRSSA) held its 6th annual regional PR conference, “PR Advanced: Unleash Our Generation“. Students from 14 different universities attended and over 200 tickets were sold. Students spent time learning from and networking with numerous industry professionals.
BUPRSSA Conference Coordinator Melanie Murray (COM’14) helped launch The AFUTU Project at this week’s conference. AFUTU, which was founded by two Generation Y visionaries, Branson Skinner and Liz Ricketts, provokes discussion around the question, “What world do you intend for our children?” Participants who attended were asked to bring a t-shirt and write their answers to this question. The shirts will be taken to Ghana and turned into backpacks by a team of seamstresses which will then be sold online and around college campuses. The goal is to raise money and promote awareness surrounding children’s education and community development in Accra, Ghana.
Contact BUPRSSA Faculty Advisor, Stephen Quigley at 617-358-0066; email@example.com
On Saturday, February 26, I attended PRSSA’s PR Advanced Conference: Be the Change. Attended by students from 22 different US colleges, the conference featured some of the brightest minds from the top public relations agencies from around the country. The day kicked off with an inspiring keynote speech by Jon Iwata, IBM’s Senior Vice President of Marketing and Communications. Iwata interested the crowd, coming from one of the most corporate and structured companies, by using innovative and refreshing tactics to market some of IBM’s products. He entertained the group with videos of Watson, the supercomputer that competed on Jeopardy and slightly scared us with proposed images of what he could’ve looked like.
The conference then split into several breakout sessions. I attended the Agency Panel: Opportunities in Worldwide which was moderated by BU Professor Jonathan Yohannan. There, representatives from Edelman, Ketchum and Gagen MacDonald (in addition to Yohannan who works for Cone), shared some of their life experiences and took questions both from the audience and from Twitter.
After a brief lunch complete with a visit and pep talk from Dean Elmore, we were treated to another amazing keynote speech by APCO CEO and Founder Margery Kraus. Kraus gave a gripping speech about launching her own company while maintaining the core values that she was raised with. With one of her grandchildren there to support her, it was amazing to hear about that level of accomplishment in so short a span of time.
To end the day, a career panel assembled with some young professionals and HR representatives from companies around the country. There they took questions from the audience and Twitter, ranging from what not to say in an interview, how to apply and how to attract the attention of recruiters. Inspired by their words, students were then ushered into a career fair stacked with the best global PR agencies, as well as representatives from PRSA and the Publicity Club of New England.
Samantha is a senior in COM, majoring in Public Relations.
Harold Burson, one of the world’s most successful public relations practitioners, will be honored Friday, February 18 when Boston University’s College of Communication (COM) helps him celebrate his 90th birthday with a symposium beginning at 1 p.m. in the Colloquium Room of the Photonics Center (8 St. Mary’s Street, Boston). The event is free and open to the public.
Burson co-founded Burson-Marsteller, a leading public relations agency, with Bill Marsteller in 1953 and has been credited with introducing integrated communication marketing to public relations practice. Throughout his career, Burson has supported public relations research and education, developing training programs and mentoring young professionals. His company has a long history of collaboration with BU and has hired many Boston University COM graduates. He also is responsible for funding the Harold Burson Professor and Chair in Public Relations at COM.
In 2000, PR Week named Burson as “the century’s most influential PR figure” in recognition of a culmination of more than 50 years of service as a counselor to and confidante of corporate CEOs, government leaders and heads of public sector institutions.
The highlight of BU’s birthday celebration will consist of a speech by Burson and he will be recognized and honored through remarks by COM students, alumni and faculty.
In the age of Twitter and other social media networks, where anyone can “break news,” how is traditional journalism changing, who are the true journalists, and what is the difference between news and information? Those were just a few of the interesting questions examined at <em>The Media Landscape: How Social Journalism Is Changing the News Industry, </em>a panel discussion hosted by BU’s public relations office on Oct. 12.
Moderated by BU alum and founder of <a href=”http://www.helpareporter.com/” target=”_blank”>Help a Reporter Out</a> (HARO), <a href=”http://shankman.com/” target=”_blank”>Peter Shankman</a> (COM ’94), the panel featured experts from the traditional news world, PR and the blogosphere, and included <a href=”http://www.bu.edu/com/about-com/faculty/thomas-fiedler/” target=”_blank”>Tom Fiedler</a>, Dean of the <a href=”http://www.bu.edu/com/” target=”_blank”>College of Communication</a> (COM); <a href=”http://twitter.com/lvanderpool” target=”_blank”>Lisa van der Pool</a>, broadcast editor and reporter at <em><a href=”http://www.bizjournals.com/boston/” target=”_blank”>The Boston Business Journal</a></em>; Adam Gaffin, founder and editor of <a href=”http://www.universalhub.com/” target=”_blank”>Universal Hub</a>; and <a href=”http://www.bu.edu/com/about-com/faculty/stephen-quigley/” target=”_blank”>Steve Quigley</a>, Associate Professor of Public Relations at COM.
Watch the complete event below and check out a recap from <a href=”http://www.bu.edu/today/node/11683” target=”_blank”>BU Today</a>.
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