Tagged: media technology

Technology and Psychology: What’s the Connection?

October 7th, 2013 in Lectures, Talk 0 comments

Do you find yourself scrolling aimlessly down your newsfeed multiple times a day? Keep refreshing your Twitter feed? You’re not the only one.defleur_evite-Shyam-Sundar

Shyam Sundar PhD, a distinguished professor and the founder of the Media Effects Research Laboratory at Pennsylvania State University, is the guest speaker for the biannual Dr. Melvin L. DeFleur Distinguished Lecture. This talk will reveal the reasons why online interactivity is so alluring, and discuss the various ways in which specific features of media technology shape our psychology.

Dr. Sundar will present empirical research demonstrating that structural aspects of the interface not only engage us and persuade us, but also provide autonomy, control, identity, self-expression, sense of community and external validation, leading to psychological empowerment and motivation to act.

The talk will be held on Thursday, October 10th in the Photonics Center from 4PM – 6PM. The event is free and open to the public.

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