Ford’s Scott Monty to Discuss Company’s Social Media Journey

in College of Communication, Lectures, Talk, Uncategorized
October 7th, 2013

With social media becoming a staple in the corporate world, there’s no better time to learn the ins and outs of a successful social media campaign, especially firsthand from an expert in the field.

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Keeping in step with this trend, COM’s Doers Makers Innovators returns with Scott Monty, global head of social media for Ford Motor Company. The talk is titled Social Wheels in Motion: Ford’s Social Media Journey.

Ranked by Forbes as one of the top 10 most influential people in social media, he has been called “the best corporate social media lead on the planet.” The Triple Terrier will share his lessons and experiences leading the auto giant into the world of real time social interaction.

Doers Makers Innovators is underwritten by Mullen. Previous guests have included Google Creative Lab’s Ben Malbon, and Goodby Silverstein and Partner’s Gareth Kay. The speaker series concentrates on bringing to COM leaders who are reshaping the communication industry.

This event is scheduled for Friday, October 11 in COM 209 from 11AM – 12:30PM. The series is free and open to the public.

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