Upgrade to Human

This video was part of Boston University's presentation at the American Advertising Federation's [...]2010 National Student Advertising Competition (NSAC), sponsored by State Farm Insurance. The assignment: make State Farm important/relevant to young adults ages 18-25.

BU's campaign 'Upgrade to Human' finished fifth out of more than 150 competing entries. BU's team included 14 COM students, 5 SMG students and 2 CAS students.

Tags: cas, College of Communication, School of Management, advertising, state farm insurance

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