MS-MBA Student Alex Sirkin on the MBA Integrated Project

During Boston Universitys 2009 Creating and Capturing Value through Marketing conference, Alex [...]Sirkin (MS∙MBA 10, Marketing) explains the team-based, Integrated Project that all full-time MBA students at the School of Management undertake, which positions participants as brand managers for a consumer-packaged product.

Tags: smg, marketing, business school, ms mba, integrated project

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