PUBLIC HEALTH FORUM
Boston University School of Public Health
Guest speaker: Tom Farley, MD, [...]MPH
CEO, The Public Good Projects
Dr. Farley was commissioner of Health for New York City from May 2009 to January 2014. In that position, he advocated for groundbreaking public health policies in New York City, including making the city’s parks and beaches smoke-free, prohibiting price discounting of cigarettes, raising the legal sales age of tobacco to 21, capping the portion size of sugary drinks sold in restaurants at 16 ounces, and restricting the burning of air-polluting dirty fuels to heat buildings. During Dr. Farley’s time at the agency, the New York City health department led the National Salt Reduction Initiative, which has successfully worked with major food companies to reduce sodium levels in food nationwide. Dr. Farley used mass media to deliver powerful messages to promote health behaviors, including creating the “Pouring On the Pounds†sugary drink ads on subways and televisions, introducing the “Two Drinks Ago†campaign to reduce binge alcohol drinking, and developing a series of hard-hitting ads on the health consequences of smoking.
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