MBA Student Julien Lee on CSR, Branding, and a Hands-on Class Project

At the student panel for Boston Universitys 2009 Creating and Capturing Value through Marketing [...]Julien Lee (MBA 09, Health Sector Management & Marketing) describes the hands-on Corporate Social Responsibility project shes doing for Pepperidge Farm in her Branding class.

Tags: smg, marketing, business school, mba, branding

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