Use of Social Media in Public Relations

Dr. Donald K. Wright (Harold Burson Professor and Chair in Public Relations) examines the increased [...]use of social and emerging media (e.g., Facebook, Twitter, LinkedIn, YouTube, blogs, etc.) in public relations practice during the four-year period between 2008 and 2011. An annual trend analysis surveying more than two thousand public relations practitioners during this time period indicates that social and other new communications media continue to have a huge impact on how public relations is practiced. Implications and details of these technological trends will be discussed.

Tags: facebook, social media, youtube, public relations, twitter, donald k. wright, blogs

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