MS∙MBA Student Aimee Chaisson Discusses a Community Relations Project in her Advertising Course

By: buquestrom (147) in alumni, student

During a student panel at Boston Universitys 2009 Creating and Capturing Value through Marketing [...]conference, Aimee Chaisson (MS∙MBA 09, Marketing ) explains a project her team undertook in their Advertising course, combining traditional ad campaign strategies with community relations challenges.

Tags: smg, marketing, business school, advertising

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