The Only Way to Predict the Future Is to Invent It: Gary Hirshberg, CEO of Stonyfield Farm

By: anon-15 () in lecture series

Gary Hirshberg, president and CEO of Stonyfield Farm, the leading manufacturer of all-natural and [...]organic yogurt in the United States, gives the keynote address of the international conference Integrating Social Initiatives and Marketing Strategy, hosted at Boston University School of Management. He talks about organic farming, corporate social responsibility, and "mission marketing."

Hosted by School of Management on September 19, 2003.

Tags: smg, gary hirshberg, stonyfield farm, organic farming, corporate responsibility