The Ultimate Small Business Marketing Toolkit by Beth Goldstein

Beth Goldstein (GSM'91), founder of Marketing Edge Consulting Group and a Boston University School [...]of Management lecturer on strategy and policy, talks about her new book, The Ultimate Small Business Marketing Toolkit, which helps entrepreneurs make their new businesses succeed.

Hosted by Barnes and Noble at Boston University on November 19, 2007.

Tags: Barnes & Noble at BU, beth goldstein, marketing, entrepreneurship

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