College of Arts and Sciences:
Departments and Programs

The following pages contain information about departments, programs, fields of concentration and minor concentration study, and special programs within the College of Arts and Sciences. All faculty listings represent the 2006/2007 academic year; faculty citations found in course descriptions, however, are current.

For an explanation of the codes frequently found in course descriptions, see the Abbreviations and Symbols section in this site.

In the College of Arts and Sciences, course numbers indicate the following levels.

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Advertising

Minor Concentration in Advertising

The minor concentration in advertising is designed for students who want a general introduction to the concepts and practices of the advertising profession. This minor concentration is restricted to College of Arts and Sciences, College of Fine Arts, and College of Engineering students.

Prerequisites for entering the program are a minimum grade of B in CAS EN 201 Intermediate Composition, CAS WR 150 Writing and Research Seminar, or CAS EN 220 Proseminar in Literature; and a grade of B in COM CO 201 Introduction to Communication Writing. The minor concentration should be declared before the end of the second semester of the sophomore year to ensure sufficient time to complete the requirements.

Required Courses

The following four courses are required for the minor concentration:

COM CM 317 Introduction to Advertising

COM CM 331 Writing for Communication

COM CM 417 Advertising Copy and Design (prereq: COM CM 317, CM 331)

COM CM 420 AdLab (2 credits)

Please Note: COM CM 420 must be taken twice in consecutive semesters for a total of four credits.

Plus four from the following courses:

Creative

COM CM 311 Oral Presentations

COM CM 323 Design in Communication

COM CM 423 Portfolio Development for Advertising (prereq: COM CM 417)

COM CM 518 Creating Broadcast Advertising (prereq: COM CM 417)

COM CM 527 Creative Solutions

Account Management

COM CM 303 Organizational Structure and Behavior

COM CM 321 Mass Communication Research

COM CM 405 Advertising Media Planning and Buying (prereq: COM CM 317)

COM CM 416 Problem Solving in Advertising (prereq: COM CM 317)

COM CM 419 Advertising Management (prereq: COM CM 317)

SMG SM 299 Management as a System (6 credits)

Students may take elective courses from either category. Registration for all COM courses is on a space-available basis.

A grade point average of 2.3 is required in all COM courses. No transfer credit may be used to fulfill the program's nine-course residence requirement in the College of Communication. Students must register for COM CO 201 at the College of Communication Office of Student Services (COM Room 123), and for all other courses at the corresponding COM department. For further information, contact the CAS Academic Advising Center, CAS Room 105.

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22 October 2007
Boston University
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